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Redesigning your web site? Good for you! Changing the web address? Bad idea!
With the web now so crucial to marketing a wedding business, many wedding professionals are investing in regular major updates and even complete redesigns of their web sites every couple of years....
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Reconsider Direct Mail ... Again!
Exactly a year ago, I posted an article urging wedding professionals to reconsider direct mail. Why? Because it's gotten much less expensive (think 1,000 postcards for under $100 -- a typical online...
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"Price Shoppers": Worth Pursuing, or Waste of Time?
I have a confession: I’m always a little concerned when a wedding vendor tells me – usually with great conviction – that he or she “doesn’t waste time with price shoppers.” (By “price shoppers,” the...
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Sharpen Your Skills ... By The Sea!
The upcoming AFWPI conference is a great opportunity to get lots of great business tips and ideas from peers in the wedding industry, as well as marketing professionals. This year it's in beautiful...
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Smart Tips for Flyer Design
Found this great link with tips about flyer design -- with a solid example.Create a Smart Flyer
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New Magazines and Shows ... They Come, They Go (Part 1)
From time to time in the wedding market, new publications and shows are announced by enthusiastic promoters -- usually coming in bunches, often promising audience numbers and results far exceeding what...
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Media Competition: Good for Wedding Vendors? Maybe, maybe not.
If you took Econ 101 in college, you understand the notion that competition usually benefits consumers through more choice and lower prices. So, it stands to reason that an influx of new shows,...
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Research Shows Direct Mail On The Rise!
If you've been here before, then you know that one of my favorite topics is direct mail -- more specifically, how direct mail can benefit wedding vendors and be more effective than direct email. My...
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The Resolution Riddle
When production time rolls around for our publication, we once again have the unhappy task of explaining to a number of disappointed advertisers that the images that appear on their web site are not...
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Should Your Business Have a Blog?
Wedding vendors often tell me that they have been advised by "a marketing expert" to set up a blog (or a MySpace page, or a FaceBook entry, or some other technology du jour). They're intrigued and...
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A Sound Bite About Blogging
At the VerticalResponse conference last week, I saw an excellent presentation by their marketing director on using social media to promote a small business.She came up with a simple way to decide if a...
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Dealing with the Economic Slowdown (and Other Problems That Can't Be Fixed)
I read an interesting blog post today at MarketingProfs entitled "How to Manage Problems You Can't Fix." It immediately brought to mind the state of our market here in Sacramento, where the...
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Considering a Bridal Show? Start Your Research Here.
If you're considering exhibiting in a local bridal show, I encourage you to first visit http://www.exhibitorconcierge.net. While the site was created by the producers of the Dream Wedding Show and the...
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From the Dragon's Mouth
In a recent episode of "Dragon's Den" (on BBC America), Rachel Elnaugh critiqued a pitch for a taxi-based video advertising network. In expressing her dim view of the venture's potential, she made note...
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Don't Take My Word For It ...
When you're in the advertising business, it can be hard to tell your clients that the solution to their problems is more -- not less -- marketing investment. It can sound self-serving. But, more often...
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What Do eHarmony and Travelocity Know That You Don't?
Over the past couple of years, I've heard some wedding vendors boast that they've "figured out" that print advertising "no longer works" because "everyone I book finds me online." Believing they were...
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Excellent Article About Web Site Quality
A great post on marketingprofs.com noted that a recent study showed that about 75% of consumers visit a company's web site to find information about products and services they're shopping for. I'd...
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Wedding Planning in a Downturn
Since early this summer, we've been surveying brides on our web site about how the economy has changed their wedding plans. Not surprisingly, nearly all brides responding said they've had to at least...
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Layaway Resurfaces. Could it Work for Wedding Vendors?
Layaway plans -- whereby you ask a retailer to hold merchandise you'd like to purchase and allow you to pay it off in installments, then retrieve it once you've paid in full -- had all but disappeared...
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Do You Use Stock Photos?
I've discovered a new source for stock photos that is really affordable, has nice variety, and has an easy-to-use search engine. I purchased some images for a client's web site at $1 each! The service...
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Do Something for Yourself: A Wonderful Opportunity
Happened to be flipping through a magazine in a doctor's office over the Thanksgiving holiday, and stumbled up on this surprising personal finance offer:Save YourselfIn a nutshell, Suze Orman and TD...
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Brides ARE Still Out There. So, Why Don't They Call?
So many vendors are feeling the effects of the economic slump, there's a prevailing impression that "the brides just aren't out there." Our experience at The Wedding & Special Event Yellow Pages...
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Offering an Event?
Quick post about a service I just found out about: Upcoming (www.upcoming.org/).If you're planning an event (or just want to spread the word about one you're attending), post it on this highly visited,...
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We've Moved!
The Wedding & Special Event Yellow Pageshas moved! Our directory is now nested in our new site, Wedding Vendor Profiles (http://www.weddingvendorprofiles.com/).Find our directory here...
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